In this video, I walk you through how to create an impactful intro that answers the question first and foremost on your listeners' minds. Within the first 60 seconds of your show, you MUST answer the question "What's in it for me?"
And, you must be willing to address it at the outset of every episode.
Using the "What's in it for me?" acronym (WIIFM) below, will help make the concepts memorable and easy to implement:
W - Worldview
I - Information
I - Influence
F - Foreshadowning
M - Motivation
Creating an intro that includes each of these elements will increase the likelihood your listeners not only stick around today, but come back again and again.
Hi I'm Jeff Brown, and I'm a former award-winning radio host and producer. Following a 26-year career in radio, I launched the Read to Lead Podcast to instant acclaim in 2013.
Read to Lead has been nominated Best Business Podcast no less than three times, is an iTunes Essentials podcast (Book Lovers), and has been featured in Inc. and Entrepreneur, and the blogs of Seth Godin, Chris Brogan, and Jeff Goins among others.
I have personally coached dozens of successful podcasters around the globe - many of them award nominees themselves - and have consulted on podcasts for the US government, and numerous multimillion dollar companies.